Posts Tagged ‘Science’

The How-To’s of SEO Link Building

November 23rd, 2022

Just like how your network of influential people and organizations matter, so are relationships pursued through linking online. Yes, relationships can be built so you can increase your branding and ranking in search engines search results. SEO link building is a good way to ensure that you get the right kind of ‘votes’ and use them to your advantage.

How do you build these links? Produce a website that is full of relevant and high grade information so websites that are similar to yours can link your content to theirs. In entirety, this is how link building starts and grows. In details, there are numerous ways in which you can ensure that the links you are creating are of the right kind and will improve your online branding.

The most commonly used step is the broken link building method. This one is as easy as tapping other websites and telling them that they are linking to broken links. Of course, after pointing it out to them you can recommend your own content and suggest that they link to yours instead. A favor for a favor, the chances for getting a backlink in this situation is pretty high.

Just like building relationships in real life, first you have to get your targeted person’s interest by displaying your assets. One good way of showing your website is full of updated and relevant information is through use of infographics. Nowadays, visual content is getting more and more interest as this makes reading more interesting and less boring. Once you have crafted your infographic, display it on your website then send it to infographic directories.

How to Measure the Value of a SEO Link Building Program

April 13th, 2022

There’s been a lot of talk by SEO experts for years about the importance of incoming links, sometimes referred to simply as “links.”

But, as much as we talk, SEO’ers haven’t always done such a great job of explaining what links are, why they’re important and how to measure the value of an SEO link building program.

The What

When the search engine optimization community uses the term “links,” it really means a link from another website going to your company’s site.

And not just from any other website. SEO link building requires that the site linking to yours must be trustworthy and related to your business. Valuable links come from places like:

Universities or colleges that your company has a relationship with
Associations and organizations your company or employees belong to
Local business groups or chambers
The local versions of major search engines
Any number of relatively unknown but reputable business- and industry-related directories
Industry-related publications and news sites
From an SEO link building standpoint, worthless links come from places like:

Outfits that promise thousands of links within a very short period of time
Sites that scrape (i.e. steal) content and directory listings from other websites
Pay-per-click programs
Your parent company or sister companies, along with websites that your company owns
The Why

Of course, from a business perspective, it makes sense to have links between companies that are related by ownership. You just can’t expect to get an SEO boost from them.

The reason is simple: The search engines basically view each incoming link to your site as a vote for your website. Valuable links are counted as votes because the search engines assume that the site providing the link doesn’t have a vested interest in linking to your site.

In this light, a link from your parent company’s website isn’t counted as a vote for SEO link building purposes, because it would be like accepting your mom as a reference for a job application. Yeah, she’s a nice lady, but…

This “links = votes” analogy also explains why incoming links to your website are important, rather than links from your site to somewhere else. Links from your site don’t tell the search engines anything about your website, whereas incoming links from reputable websites demonstrate your site’s trustworthiness and value.

The How

Sometimes, there’s an actual financial cost to SEO link building, say when an industry association requires an extra fee for a link in their directory. In general, there’s also an indirect cost associated with accruing incoming links, related to the time and effort required to solicit them.

Because of these direct and indirect costs, it’s critical for companies to remember their SEO link building goal when measuring the effectiveness of incoming links. From an SEO perspective, there’s only one true measure of an incoming link’s value: as a link from an appropriate website, it’s a vote in your website’s favor in the search engines’ eyes.

SEO Consultant Manchester

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